Following a significant legal reversal, the Australian classification review board has reversed a earlier ruling that prevented Australian-based users from seeing video footage of the shooting incident involving conservative commentator Charlie Kirk. The appeal was lodged by Elon Musk's social media platform, which contested an directive issued at the request of the national eSafety commissioner.
Following the fatal shooting of Charlie Kirk at Utah Valley University in September, the regulator applied to the review board to officially classify the circulating video. The board initially ruled the content was "unable to be classified", a designation that allowed the regulator to instruct platforms to geo-block the posts for users in Australia.
The platform X filed an appeal for a pair of videos related to the Kirk incident. It also appealed a similar ruling on a separate video—showing the assault of Iryna Zarutska on a train in Charlotte—which had likewise been classified as "unacceptable for distribution".
In its appeal, X asserted that the Kirk video contained only a short moment of violence with the weapon not shown. It was argued the recording was low-quality and the focus shifted rapidly from the individual to the bystanders.
X argued the video was not overly graphic, exploitative, or offensive, stating it served as a neutral objective record of "a significant incident of public importance that prompted extensive public discourse". X even compared the footage and the well-known recording of President John F. Kennedy's assassination.
Most members of the review board ultimately agreed that, "despite the terrible nature of the event," the content did not reach a level that was gratuitous, exploitative or offensive enough to warrant a 'refused classification' rating. However, they noted that a more detailed depiction with alternative commentary could have met that threshold. As a result, the panel changed the classification of the content to R18+.
A minority on the panel held a contrary view, arguing the video was "a shareable video for the likely purposes of amusement and/or benefit (such as likes, shares, or views)". This view stated the comparison to the Zapruder JFK film was flawed, as the Kennedy video was made public long after the assassination, "once emotions around the matter had subsided".
Posting on its global government affairs account, the platform welcomed the ruling.
"X fought this case to uphold free speech and the critical nature of access to information about issues of public interest. Our commitment remains dedicated to protecting these fundamental values."
Representatives for the eSafety commissioner acknowledged the ruling, but pointed out that the new R18+ rating now implies platforms "must take steps to prevent R18+ material being displayed to Australians who are minors".
In related news, the regulator has not issued formal notices to platforms this week regarding disturbing videos from the Sydney beach incident shared across social media. Officials commented that while the images were distressing, they did not reach the required standard for a "refused classification" rating.
Instead, platforms have been advised to apply warning labels and screens, such as blurring, on this material in line with their own content policies.
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